“Glamour” magazine is coming to CMU as part of a month-long festival.

The “’Glamour’ Music Venus Tour” will visit CMU from 11 a.m.
to 3 p.m. Sept. 13 on Warriner Mall, free of charge.

“The tour itself is a month-long festival that kicks off at the University
of Utah and goes to 10 different colleges across the country. It includes a number
of different activities geared toward students, mainly females because that’s
who the ‘Glamour’ reader is,” said Karen Bailey, director of Public
Relations for “Glamour” magazine.

This tour is the second year “Glamour” magazine will partner with Atlantic
Records. To the theme, “On the Road,” the tour is aligned with a 17-page
in-book section in the September issue of “Glamour,” featuring three
Atlantic Group artists — Atlantic Records’ Lina, and Lava, Atlantic’s
Willa Ford and David Garza.

“Most of the music played is tied to artists in the ‘On the Road’
tour, who are Atlantic Records artists,” Bailey said. “Our readers listen
to these artists and attend universities and use the products, so ‘Glamour’
decided to step in and synergize this. We’ve been doing the tour for two
years, but ‘Glamour’ has done campus visits ever since the magazine’s
inception.”

Activities at each campus will include a deejay, student fashion shows, product
sampling, gift giveaways and sweepstakes.

Liz Claiborne’s Mambo Fragrance will sponsor the “Glamour” deejay
playing music by Atlantic Records; Ford Quality Checked will display two Ford
Focus automobiles with specially equipped Sony sound systems and host a sweepstakes
providing a K2 mountain bike, roller blades or a snow board to 10 winners.

Gillette Venus razors will sponsor a model search enlisting students to participate
in the day’s fashion show and an “Ultimate Goddess” sweepstakes
in which students can enter to win a trip to New York City spa for a weekend.

Mentholatum SoftLips will host a sweepstakes where students have a chance to be
selected “Best Lips” and be flown to New York City to appear in a photo
shoot in an upcoming “Glamour” issue.

Nautica will sponsor of a college fall fashion show and provide the chance for
10 students to win a Nautica outfit.

Ortho Tri-Cyclen will provide massage, facial and spa gift certificates to 10
students on each campus.

Pantene will offer hair product give-aways and on-site sampling.

Visa will supply temporary tattoos as well as message boards and Visa gift cards.

“Glamour” magazine decided to visit universities rather than high schools
because its target readership are college-age women

“Our readership begins around age 18. That’s a little too senior for
high school,” Bailey said. “Our target audience begins at age 18 and
goes to 34.”

E-mail the author: Melissa L. GrunowLIFE Assistant LIFEstyles Editor