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Summer 2003 Advertising Rates

By defaultuser on July 16, 2003 12:00 am in Advertising / no comments

 

All rates are per column inch, per issue. Minimum display advertisement requirment:
4 col. Inches. Ads 18" tall or more will be billed at full 21 inches.
Double Truck ads are billed as 13 columns.

Guaranteed Positions are 25% premium charge.

Rate Type Price
Open Rate $8.80
National Rate $8.30
Student Organization Rate $7.95
Classified Rate $9.25
4 – 20 Inches $7.30
21 – 45 Inches $7.00
46 – 65 Inches $6.75
66 – 80 Inches $6.50
80 Inches + $6.00

Color Rates

No. of Colors Price
1 Color $85.00
2 Color $170.00
Full Color $250.00

If the advertiser agrees to advertise in all 12 summer issues, the advertiser
will receive 25¢ per column inch credit, which will appear on their final
summer billing in August 2003. Above rates are minimum inches per week. This
contract must be signed to earn rates. Must run minimum 10 weeks to qualify
for contract rate.

Online Advertising

Ad Type Price
Banner Rotation $20.00 cpm
Button (Home Page) $100 per month
Button (Inside Page) $50 per month

Standard online ad sizes are listed in the table below along with file size
guidelines. Banner ads are placed on the top and bottom parts of the web page.
Button ads are placed in the right-hand column. A link from these is included
in the cost! You can link to your Web site or to your classified ad. Ad production
is FREE with one month commitment! Deadline is Wednesday for following Monday
Web-publishing.

Online Ad Guide
Dimensions
in pixels		 File Size Other Info
Banner Ads
468W X 60H 15 KB .gif files may be animated as long as the file size stays
at or below 15KB
Button Ads
120W X 90H
120W X 60H		 10KB .gif files may be animated as long as the file size stays
at or below 10KB.

 

More Information

Advertising Sales Department
989.774.3493

Advertising Sales Dept. Fax
989.774.3040

E-mail
advertising@cm-life.com

 

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