Facebook has changed the face of business

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A lot of focus has been on Facebook recently with the recent release of the film “The Social Network.”

The movie follows the development of the site by Mark Zuckerberg. However the most intriguing part of Zuckerberg’s creation is the irony wrapped up within it.

Networking is the most prominent form of business communication. It is preached from day one of any basic sales or management training.

Facebook has served as a type of free networking for individuals and businesses around the globe. What started as a site for college kids to keep in touch with one another has evolved into an arena for a vast pool of businesses sharing their products with the world.

Recently I became a fan of pages that span from the Home Builders Association of Saginaw to Kentucky Fried Chicken.

The purpose? Businesses are seeking to get their message out to a large amount of people all for the low, low cost of free.

Cash is king in this profit-driven economy, so any edge that a business can obtain by utilizing free resources, especially for the extremely important aspect of networking, should be taken advantage of.

This is especially crucial ever since the sudden recession caused everybody to focus on doing more for less.

Businesses are more than ever trying to inflate that bottom line by cutting costs and taking advantage of any free or low-cost business tools.

The irony of this situation lies in Zuckerberg’s motivation.

Zuckerberg stated in an open letter he wrote back in 2006, “My goal was to help people understand what was going on in their world a little better. I wanted to create an environment where people could share whatever information they wanted.”

What he did not envision was the fact that Facebook would end up being one of the catalysts not only of social networking, but also of business networking. Facebook serves as a bold public relations centerpiece for small businesses and Fortune 500 corporations.

So, Zuckerberg essentially launched a worldwide database that would end up helping to connect businesses to consumers in a very personal way. Isn’t it ironic that Zuckerberg’s creation would be the key to his own company?

He unlocked the power of social networking that ended up delivering a powerful resource to companies much like his own.

Mark Zuckerberg is a visionary. He created a tool so fundamental to the roots of Americans that many of us cannot imagine living without it.

Because of that, Facebook will continue to be a force in marketing both globally and domestically for a long, long time.