GoDaddy.com replaces GMAC as title sponsor of Mobile bowl game
You’ve seen the company’s controversial commercials during the NFL’s Super Bowl.
Now, GoDaddy.com is getting involved in college football.
The domain name registrar website announced Monday that it has become the new title sponsor of the former GMAC Bowl, scheduled for Jan. 6, 2011, at Ladd-Peebles Stadium in Mobile, Ala.
“GoDaddy.com stepped up big time for this sponsorship, which is good for all of us,” GoDaddy.com Bowl President Jerry Silverstein said in the official release.
The Mid-American Conference and Sun Belt Conference entered into an agreement prior to the 2010 game that will pit the MAC’s No. 1 bowl eligible team against a Sun Belt team in 2011 and 2013. The MAC will send its second bowl eligible team to the bowl in 2012.
CMU beat Troy 44-41 in double overtime on Jan. 6 before 34,486 at Ladd-Peebles Stadium in the 2010 GMAC Bowl. The game was the most-watched sporting event on cable during the week, drawing 3.52 million viewers on ESPN2.
GMAC Financial Services had been the bowl’s main sponsor since 2001. The bowl began in 1999 as the Mobile Alabama Bowl.
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