EDITORIAL: University Communications should bear the blame for cmich.edu redesign mess
By Editorial Board on April 11, 2012 8:00 am / 4 comments
“Where do I …? How do we …? Now the entire site is down? Seriously?”
Students and faculty are frustrated with the relaunch of cmich.edu, and it doesn’t help matters that it’s just a few weeks before finals, a time of peak use for the site as students register for fall classes, prepare for exams, and in many cases, prepare to graduate.
When Central Michigan University announced plans to unveil its revamped, easier-to-use information hub, it was supposed to be the end of an ongoing issue of clutter and confusion.
But while all that has allegedly been fixed, the changes have brought on another bout of confusion; learning how to navigate a site during a time of the year where most students are looking for outlets to the stress and anxiety brought on by final exams. In addition to cramming to memorize one last mnemonic device, it’s going to take an extra 10 minutes just to remember how to find our way to Blackboard.
Students might be in trouble, but millenials tend to understand information technology intuitively; say a small prayer for the professors attempting to find their gradebooks on a system they’ve never seen before, a system complex enough to require tutorial videos. In short, certainly in terms of timing, the relaunch has been a fiasco.
But this type of decision-making isn’t surprising.
The way the website was released showed both arrogance and incompetence, parts of an overall brash attitude demonstrated by CMU administration this academic year. If one were to point a finger in the direction such questionable decision making has originated from most often, a good place to start would be West Hall, home of University Communications.
This year, when University Communications meddled in anything, it seemed bad things happened for CMU.
Take a look at the website. University Communications has been partnering with several different entities, including the Office of Information Technology and the hired, Ohio-based Blue Chip Consulting Group.
The result: Disastrous. With a seemingly amateur design, CMU could easily be the online laughing-stock of universities for years to come, with the $550,000 price tag providing a generous helping of salt for both members of the CMU family and outsiders to rub in.
An informal poll concerning user happiness with the new site posted on Central Michigan Life’s Facebook wall yielded immediate, irritated results. Of the 130 votes recorded in the first five hours by Facebook users, 120 chose “it’s awful!,” while six selected “I feel about the same as I did before,” and four decided “It’s great!” best summed up their feelings.
Of course the polling methodology is childishly simplistic and the results far from scientific, but the outcome is hardly encouraging; it’s an embarrassment.
But the list of questionable decision-making keeps coming. When CMU hid a $10 million allocation to the Events Center from the public, Renee Walker, associate vice president of University Communications, went as far to say that the information had in fact been released to the public because documents detailing funding were given to the state legislature.
Other public gaffes include University President George Ross’ speech during the Faculty Association strike, where several students were kept out of the library for an event in which Ross went on to refer to the FA dispute as a matter for “grown-ups,” thus giving a big slap in the face to the students who pay his salary.
What’s worse is University Communications still seems to think perfect silence will somehow instill a belief in students, faculty, alumni and community members that things are indeed perfect at CMU, and have been very reluctant to admit anything about any dissent, going as far as to dismiss the nearly 20 votes of no confidence against the current administration.
The website is yet another indication that when there is a job that needs to be done wrong, University Communications is the right office to call.
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4 Comments
And, Obama and the Democrats want to give CMU and other universities more money.
We need to figure a way that the money can go direct to each student, instead of to administrators to waste.
If I were CM LIFE, I’d still FOI all the bills, invoices, etc. How was the $550,000 accounted for?
I think one of the most alarming and telling truths about this whole process as it relates to UComm is the lack of communication from the very beginning. Wouldn’t you think University Communications would be able to communicate? I’m not sure if most of the campus community is aware – but the “Web Task Force” was created a year ago, and consisted entirely of senior-level administrators. The “Design” subgroup of the web task force was headed by the Deputy Director of Athletics, for example. When the University employs many who have expertise in web design/css/html/coding/user studies etc and do these as part of their daily work, have relevant degrees, etc…. and then UComm chooses someone from athletics to head it who has absolutely no experience in design – that says something. UComm decided that they were the “deciders” about all things web, to the extent that at one point they wanted to “approve” every change on every page on the entire cmich.edu domain. Maybe they wanted to fix some chemical compounds on one of the Chemistry profs pages, or tell one of the math profs that their calculus proof needed some work?
I think the main issue here is the modus operandi UComm seems to have – that being UComm means they are experts at all the things that CMU encompasses. This is a large institution. Leave the web design to web designers. Leave the chemistry to the Chem department. You are supposed to be doing University communication, and let’s be honest, you have a lot of room for improvement.
It is too soon for me to say whether or not the navigation is any easier but so far I have had no problems with the new site in that regards.
However, the old website looked great and in fact looked better than any other university website that I have been to. The new design is like a retro throwback to the design of websites in 2001. I don’t see how this is suppose to advertise the college any better.
CM-Life should do another FOIA – a lot more was paid to Blue Chip than just the $550,000 that was just one payment.