CMU spent $10,000 less on football recruiting costs in 2011 than previous year
Central Michigan University spent $10,000 less on football recruiting costs in 2011 than it did in 2010, according to a recent ESPN report.
Last season, CMU’s football recruiting budget came in at $174,715, ranking it sixth in the Mid-American Conference.
That number is a 5 percent decrease from the $184,809 spent in 2010, according to the report. The university spent $497,926 in 2011 on recruiting across all of its 14 sports, slightly down from the $502,000 spent in 2010.
Derek van der Merwe, chief operating officer and deputy director of athletics, said the recruiting budget accounts for everything from travel for coaches and recruits to cell phone bills.
In 2011, $13,000 was spent on lodging for Dan Enos and his coaching staff, while another $7,000 was spent on meals, van der Merwe said. About $24,000 was allocated for transportation by car.
Another $35,000 was spent on bringing recruits to Mount Pleasant, some of which was used for plane trips.
The university also spends about $10,000 for recruiting services per year, van der Merwe said.
“Most of those dollars are sunk into hotel, gas and other expenses with being physically out there trying to make contact,” he said.
Coaches spend most of the fall off campus recruiting players in high schools. Once November and December rolls around, the focus shifts to bringing recruits who have given coaches a verbal commitment to campus for a visit. These trips can be a bit costly, depending upon the number of students and their geographical location.
“A lot of recruiting is variable based on the size of the class,” van der Merwe said. “It could be up and down depending on if football is bringing in 25 scholarship kids instead of 15 or 20. Also, the regional focus can have a big impact from year to year based upon where talent is pooling from or what positions everyone is chasing.”
Van der Merwe said the amount for recruiting is budgeted each year but includes flexibility to move money around as needed. Coaches are also encouraged to spend less than the average per diem and often are reimbursed less than the national rate for gas.
Miami led the MAC in football recruiting costs, spending $242,792 in 2011. Eastern Michigan followed with $230,141, almost $100,000 more than it spent in 2010.
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