Columns / Voices

COLUMN: Lower your ticket prices and (other team’s) students will show

The athletics department is incompetent.

Really, I thought long and hard about that opening. Perhaps it sets me up as being too biased. Perhaps it is too offensive. Maybe a tad too provocative. It’s certainly inflammatory.

But no matter how hard I tried to transform that opening to something a little more tame, a certain factor always gets in my way.

The athletics department really is incompetent.

Personally, I understand the urge to drain your fans of their financial wealth, especially when they’re attending one of the only two games that anyone actually expects fans to attend.

After all, Central Michigan University even charged students to attend the Michigan State game, and it got a record attendance of 35,127.

Newsflash: Everyone only came to see the Spartans play.

Unfortunately, Central Michigan and Western Michigan University don’t share that prestige, no matter how much you pump up the rivalry between the 3-7 Chippewas and the 3-7 Broncos.

As my brother remarked rather loudly in the middle of the first quarter, “This is basically a glorified high school football game.”

And, not even joking, all of the alumni around us nodded in agreement.

As one of the mere 15,000 fans attending Central Michigan’s “biggest game of the year,” I couldn’t help but notice a certain significant void in the demographics who attended the game. Western Michigan students were nowhere to be found.

It’s not like they didn’t make the trip. There was literally an entire army of them performing keg stands outside of the stadium. Yet, ask any one of them if they are attending the game, and the answer is the same “$30 tickets bro, no way.”

Did it ever occur to anyone that after spending $25 on gas, another $20 on alcohol and $15 on food that a strapped-for-cash college student couldn’t afford a $30 ticket price?

Did it ever occur to any suit and ties that what is seperating you and a full house could be as simple as lowering student tickets to a lower price, say $15?

Did it ever occur to any of our athletic administrators that a full house for a university that has struggled to make Division 1 attendance requirements might just be a good thing?

It’s simple economics. The reason an eight-year-old sells his lemonade for a quarter is that he realizes that although he has all the customers he needs in his city block, they’re not willing to pay $3.50 for a five-ounce cup of powdered lemonade.

It’s the same concept here. Your football team has already shot you in the foot; no reason to shoot yourself in the head.

11 Comments

  1. So much wrong with this, not even worth making a comment.

  2. Aside from complaining about the team not being good, this article has excellent advice on lowering the ticket cost to gain attendance. Sadly CMU’s reply will be to throw more money at it in hopes that it will somehow increase attendance.

    Who wouldn’t spend obscene amounts of money to watch a mediocre team whose coach is over paid? Regardless of how well the team is doing if we pay the coaches enough money the fans will come.

  3. Ummm……the games are free for students. Did you mean to submit this article for a different school’s paper? How did the editors let this through?

    • John Johnson says:

      It does say “(other team’s) students”

      • And then goes on to only refer to Central students.

        • Read more carefully... says:


          Western Michigan students were nowhere to be found.

          It’s not like they didn’t make the trip. There was literally an entire army of them performing keg stands outside of the stadium. Yet, ask any one of them if they are attending the game, and the answer is the same “$30 tickets bro, no way.”

          Did it ever occur to anyone that after spending $25 on gas, another $20 on alcohol

  4. Do you actually go to CMU? Tickets are free for students. Western students didn’t go to the game because their team is not very good this year and they came to central to drink. In regards to the state game, the athletic department advertised HUGE amounts that they could only give 10k tickets away for FREE to students (Enough to fill the student section). They could not have all 25k cmu students come through the gate. All you had to do was go to main stage or the first game. So you are deeming an entire department incompetent because of ticket pricing. Seems like quite the accusation for someone who didn’t do a lot of research

  5. CMU Alum '78 says:

    “Newsflash: Everyone only came to see the Spartans play.” Really?? EVERYONE?? How odd because I was there to watch CENTRAL play, not MSU. Even more odd is that I’m positive the families of the CMU players were there to watch their son/brother/cousin/nephew play and not someone from MSU’s team — unless they had a family member donned in green & white as well as in maroon & gold.
    There were several MSU students at the MSU game. They have to pay for ALL their tickets while CMU students are allowed free entrance to games. The only exception ever in CMU history was the MSU game. As for Western students, I don’t suppose you wandered in the neighborhoods surrounding campus to see if they were attending parties at their CMU friends’ apartments?? I’m sure many were there; just not IN Kelly/Shorts. How might I know? History, babe…something you need to look into before including ignorant statements in your column.
    And I know this is waaaay after the fact, but in response to your incredibly intelligent (that was typed with abundant sarcasm) last statement of your “insightful” column, Central went on to a decent enough record to warrent a bowl invitation WHICH THEY WON. Sheesh, Ryan, does someone hold a gun to your head to go to football games?…oh wait…

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>



Advertise with Us! | Contact Us | About Us | Join CM-Life's Staff