If you were at the men’s basketball game Saturday, you might have noticed head coach Keno Davis and Western Michigan head coach Steve Hawkins sporting a strange look.
Both Davis, Hawkins and the rest of the men’s basketball coaches around the nation were wearing sneakers with their suits.
This is not some new trend; it’s the Suits and Sneakers Sweepstakes by the Coaches vs. Cancer program, which is a collaboration between the American Cancer Society and National Association of Basketball Coaches.
“I love the idea of it,” Davis said. “I like the idea of anything that raises cancer awareness in the world. It touches all of us.”
Coaches and their staff encouraged fans to donate online or by texting “COACH” to 20222 from Jan. 25-27 by wearing sneakers to promote awareness, to share importance of nutrition and physical activity to reduce the risk of the disease and to promote the American Cancer Society as a place for people facing cancer to turn to for free information, help and support.
The national prizes included an opportunity to hear Kentucky head coach John Calipari address his team at the beginning of the 2013 season, courtside seats and fan packs to the 2013 Coaches vs. Cancer Classic at the Barclay’s Center in Brooklyn and signed merchandise from coaches like Syracuse head coach Jim Boeheim, Gonzaga’s Mark Few and others.
“It’s something that I think we all should make sure it’s not just a one day a year thing,” Davis said. “That we take more of an assertive effort from day-to-day so we aren’t just promoting awareness but being able to solve the problem.”
Anything that promotes cancer research is a great cause, but Davis wasn’t sure about the style.
“I have no idea (how the shoes looked) … It’s probably not a real good look,” Davis said. “I probably got some more exercise in tonight.”
Coaches vs. Cancer was created to promote healthy living and year-round awareness of cancer research. It gives coaches a special opportunity to promote cancer research and public awareness to promote the importance of cancer prevention, early detection and a healthy lifestyle within their communities.
Fans can still be entered into the sweepstakes by donating online from now until April 9. You can find the link to donate on the Coaches vs. Cancer Facebook and Twitter pages. For every time a person donates, their name is entered again to increase the chances of winning.