For the first time, Central Michigan University will be one of more than 75 universities featured in the Victoria’s Secret PINK Campus Campaign.
From today through Friday, the first CMU PINK campaign event will take place on campus. Known as PINK Spirit Week, the week will be filled with activities and endless opportunities to win free PINK products.
As Victoria Secret interns and CMU PINK representatives, Plainwell senior Kaitlyn Horton and Macomb senior Julia Tepel created and scheduled this week as a kickoff to the PINK promotion.
“Between planning and organizing everything, we have been working very hard to make sure our first event is successful,” Tepel said. “This week will involve a lot of work, but will be very fun for students and have a very positive outcome on PINK’s presence at CMU. Hopefully, it will get students more excited about future PINK events.”
Horton said many students thought the PINK voting last year was intended for a CMU PINK line, although that is not true.
“There is not a line yet. It is a long process to receive a line. This year, CMU will not have pink clothing,” Horton said. “The actual voting was for CMU to host the campaign, consisting of four mandatory events. CMU PINK Spirit Week is the first event to bring awareness and get the name out.”
While the CMU clothing line is still a work in progress, freebies will be provided during spirit week.
“Students have a chance to win prizes at all of these events, some being contest winnings of entire PINK outfits, and others being free handouts of hair ties and wristbands,” Horton said.
According to Tepel, PINK currently has a competition occurring titled the “School Spirit Rally,” where students are encouraged to vote for their school. The most spirited university will win a PINK surprise.
“We want all students to get involved and vote for CMU so we can win. Students can vote on the PINK website,” Tepel said. “Our school is so lucky to have this opportunity. We want all areas and age groups on campus to get involved and have fun, as well as win free products.”