After being hit with a loss of about $70,000 following last year’s B.o.B. concert, the Central Michigan University Program Board hopes the upcoming Big Sean concert will be more financially successful.
Director of Student Activities and Involvement Damon Brown estimated a cost of $120,000 to produce the entire event, which takes place on Oct. 11 at the McGuirk Arena. Floor seats are being sold through Ticket Central at $25-$35 and bleacher seats for $20-$25.
Last year, B.o.B. tickets did not sell at the level the Program Board had anticipated, but Brown is confident that the outcome will be different with Big Sean, despite making no changes to marketing efforts.
“Big Sean is a bigger name than B.o.B. and has a larger draw in the state of Michigan,” Brown said. “We have already surpassed the number of tickets sold for B.o.B. and still have two weeks before the concert. We are expecting close to a sellout.”
Each year, the Program Board offers a campus survey to see what kind of artist and genre of music CMU students are most interested in seeing.
This year was a toss-up between country and hip-hop, with the ultimate decision relying on who would bring a larger and more diverse audience.
“I think the biggest problem with B.o.B was the selection of the artist. He wasn’t the one students were looking for,” Auburn Hills senior and Program Board Digital Media Director Ti’Ara Brown said. “It’s more important that we focus less on the artist’s accomplishments and more on what they stand for and how they can relate to students.”
In order to increase student attendance for Big Sean, the Program Board pushed an increase in its social media presence, keeping students notified about upcoming events.
“Throughout the summer and early weeks of school we worked hard to keep students notified, and it has been a great success thus far,” Brown said. “We have been seeing great attendance and feedback at all of our events, and Big Sean is just one of many that received pre-show hype by the students.”
Holland junior Elliot Berens, who attended the B.o.B concert, said she is looking forward to seeing Big Sean.
“In my opinion, Big Sean is a much better entertainer,” Berens said. “Since he is a Michigan native and now a star, I think incorporating that is why this is huge for CMU. He’s in the prime of his career, so it’s pretty cool that he’s coming up.”