College Publisher Network

Central Michigan Life

NATIONAL

* All rates are per column inch

OPEN NET RATE.....$11.55

National Representative

360 Youth
26 Castillian Dr.
Santa Barbara, CA 93117
(805) 968-8007
FAX: (805) 968-8003

LOCAL

* All rates are per column inch, per contract period. Minimum display advertisement requirement: 4 col. inches. Ads 18" tall or more will be billed at full 21 inches. Double Truck ads are billed as 13 columns. Guaranteed Positions are 25% premium charge.

Rate Type and Prices
Rate Type	Price
Open Rate	$14.00
Student Organization Rate / Non-profit Rate	$10.25
5 ad Rate	$11.15
(Same ad, 5 times in semester, 4" minimum)
10 ad Rate	$10.60
(Same ad, 10 times in semester, 4" minimum)

Frequency Contract Rates

Minimum number of inches placed in the same month.

Ad Prices per Inch
Min. # of inches	Price
30-59"	$10.35
60-119"	$10.10
120-239"	$9.95
240-359"	$9.65
360-539"	$9.45
540-599"	$9.20
600"+	$8.70

Frequency Bonus!

With all signed frequency agreements, you get two (2) FREE colors (limited to available colors) per contract period! A $180 value! This is a great way to build continuity through frequency.

Bulk Contract Rates

Minimum number of inches placed during contract period.

Bulk ad prices per inch
Min # of inches	Price per ad
100-299"	$11.40
300-499"	$11.15
500" +	$10.30

Bulk Bonus!

When you sign a bulk rate agreement, you also receive one (1) free color (limited to available colors), per contract period.

Repeat Rate Discounts

Advertising repeated in two consecutive issues after the insertion of the original ad at open rate. No copy charges. Not applicable to contracts.

Pickup Price Discounts
No. of pickups	% off
1st Pickup	25% off
2nd Pickup	50% off

Color Rates

Color Rates
No. of Colors	Price
Black plus One Color	$90
Black plus Two Colors	$175
Process Color	$260

Inserts

Minimum order is 6,000 pieces.

Minimum size 3.5" x 5.5"; Maximum size 11.25" x 12.25"

Insert costs
Pages	CPM
2	$50
4	$52
8	$54
12	$56
16	$58
20	$60
24	$62
28	$64
32	$66
36	$68
40	$70

Inserts should be delivered in cartons or skids, and arrive 5 days prior to publication to:

News Web Printing Services
109 N. Lafayette Street
Greenville, MI 48838
Attn: Kathy Kent

Product Sampling:

Call For Quote.

Online Ads

www.cm-life.com was awarded Best Michigan College Newspaper Web site from 1999-2005! Our goal is to be the news source and information gateway for CMU students, alumni & friends around the world!

www.cm-life.com is an excellent way to gain local & national exposure for your business. You'll be reaching more than 52,000 readers per day - 7 days a week, 24 hours per day!

Online Advertising Rates

All Buttons are placed on a rotation schedule throughout the website.
Buttons ads are approximately 1 3/4" wide by 2" boxes on the right side of page.
A link from these is included in the cost! You can link to your website or to your ad.
Ad production is FREE with one month commitment!
DEADLINE IS WEDNESDAY FOR THE FOLLOWING MONDAY WEB-PUBLISHING.

Banners

Banner space on our website is reserved through
COLLEGE PUBLISHER, INC.
Y2M: Youth Media Marketing Networks
100 City Hall Plaza - Level 2
Boston, MA 02108
Phone: (617) 248-9880

Buttons

Button Rates
Location	Cost / Month
Home Page (Local Advertisers)	$150

Mechanical Requirements: Max. file size: 10K 120x90 pixels; 72 dpi; RGB color; .jpg or .gif format

Web Site Design

Don't have a Web site? Need a new Web site? We will create one for you! From one page to multi-pages...starting at $125 per page.

Classified Ads

All rates are per column inch, per contract period.

Classified Rates
Rate Type	Price
OPEN RATE	$14.70
Student Organization RATE / Non-Profit	$12.25

Classified Display Rates
Rate Type	Price
Minimum number of inches placed in same month.
60-119"	$11.50
120-239"	$11.25
240-359"	$11.00
360-499"	$10.75
500"+	$10.25

Classified Line Rates
# of days	Cost per day
1-2	$7.50
3-6	$7.25
7-12	$7.00
13+	$6.75

All above rates are for 15 words or less, each additional word is 20¢. All classified ads appear on our web site daily at no additional charge. You can link your classified ad to your Web site for $1.00 per day. Friday ads are on our Web site all weekend.