Central Michigan Life named college media company of the year
Central Michigan Life’s advertising and public relations departments took top honors at this year’s College Media Business and Advertising Managers conference, March 18 - 21 in Chicago.
CMBAM awards student media for top advertising, marketing, public relations, design and social media.
Central Michigan Life claimed 11 first place awards, seven second-place honors and three third-place honors.
First-place awards included best student-run agency for the second year in a row, sales representative and public relations or marketing manager.
Mount Pleasant sophomore Alex Gonzales was named the best sales representative in the country, while Novi senior Maria Haugen was awarded the top honor for public relations manager.
Saginaw senior Gabriella Hoffman took second place for best advertising manager, while Livonia senior Andrea Shaw won third place for best designer.
"It is an incredible feeling knowing that I have lead a team that has been nationally recognized for the best college media company in the nation two years in a row," Hoffman said. "The entire Central Michigan life advertising staff has made this possible and I am proud of each one of them. This is an accomplishment I will never forget."
Other firsts included best sales pitch or proposal, best video ad, best self marketing or promotion plan and best sales promotional materials.
Central Michigan Life also took top honors in best mobile app, best sales incentive program, best self-promotion ad and best black and white display ad.
Second place winners were multimedia campaign, sales strategy for a special section, best social media strategy, interactive or digital card or media kit, sponsored content or native advertising and ancillary operation.
Third place was awarded for best training program and self-promotion, multi-media ad campaign.