New CMU marketing campaign launches March 2
Central Michigan University launched its new marketing campaign, "Put your stamp on the world" today.
Research for the campaign was coordinated by University Communications and a team of faculty and administrators. The research was executed by Market Strategies International with prospective students, parents, high school teachers and high school counselors.
An advertising management class tested the results of the campaign in the fall.
The campaign serves as a recruiting tool for prospective students, and will be advertised through television spots, billboards, bus wraps, brochures, campus bus shelters and digital advertisements.