PRSSA to host "Behind the Brand" conference
Central Michigan University's Public Relations Student Society of America chapter will host "Behind the Brand: Global leaders share their secrets to success" on Friday, April 17.
Registration begins at 8 a.m. and the event starts at 9 a.m. in the Bovee University Center Auditorium.
Tickets for the conference are $20 for PRSSA members and $25 for students. This fee includes admission and lunch. Tickets can be purchased at cmuprssa.wix.com/behindthebrand.
Behind the Brand aims to bring executives from around the U.S. to share their own branding successes. Speakers consist of executives from McDonald's, STARZ Entertainment and the Dow Chemical Company.
Students will be able to choose different sessions, including sports, entertainment, social and digital media, personal, government, corporate and local branding.
