2008 Woodie Awards
U ROUND-UP
By: Lynn Fischer
Issue date: 2/25/08 Section: News
Eastern Michigan
University
Google helping to promote non-profit organizations
Google is merging with Eastern Michigan University's College of Business to help promote local non-profit organizations, according to The Eastern Echo.
Google's program AdWord is for non-profits to receive grants in order to have sponsored links appear on the side of the Web site.
Bud Gibson, an EMU business professor, said where the links are displayed on the page depend on bidding and how often the ad is clicked.
Joining with Google will allow students to have first-hand experience of how to work with ads.
"The overall goal of the program is to produce a class of professionals who understand the Internet business ecosystem, understand about Internet advertising, about bringing people Web sites and how to make money off of the Web sites," Gibson said.
Non-profit organizations are the focus because they typically have low budgets and little experience in advertisements.
"The grants that Google offered gives non-profits $30,000 worth of advertising in that space," Gibson said.
This program has started in the last 30 days. There has already been an increase in the market with thousands of people who have already visited non-profit organization Web sites.
University of Michigan-Dearborn
Assistant professor granted $400,000
Shengquan Wang was awarded $400,000 from the National Science Foundation, according to the Michigan Journal.
Wang, an assistant professor for two years at the University of Michigan-Dearborn, was awarded the most prestigious grant from the NSF. The grant was awarded for Wang's proposal called, "Timing-Aware Thermal Management in High Performance Embedded Systems."
The proposal addresses the problems and solutions in microprocessors.
"This program emphasizes the importance of NSF laces on the early development of academic careers dedicated to stimulating the discovery process in which the excitement of research is enhanced by inspired teaching and enthusiastic learning," according to a statement from the NSF.
news@cm-life.com
University
Google helping to promote non-profit organizations
Google is merging with Eastern Michigan University's College of Business to help promote local non-profit organizations, according to The Eastern Echo.
Google's program AdWord is for non-profits to receive grants in order to have sponsored links appear on the side of the Web site.
Bud Gibson, an EMU business professor, said where the links are displayed on the page depend on bidding and how often the ad is clicked.
Joining with Google will allow students to have first-hand experience of how to work with ads.
"The overall goal of the program is to produce a class of professionals who understand the Internet business ecosystem, understand about Internet advertising, about bringing people Web sites and how to make money off of the Web sites," Gibson said.
Non-profit organizations are the focus because they typically have low budgets and little experience in advertisements.
"The grants that Google offered gives non-profits $30,000 worth of advertising in that space," Gibson said.
This program has started in the last 30 days. There has already been an increase in the market with thousands of people who have already visited non-profit organization Web sites.
University of Michigan-Dearborn
Assistant professor granted $400,000
Shengquan Wang was awarded $400,000 from the National Science Foundation, according to the Michigan Journal.
Wang, an assistant professor for two years at the University of Michigan-Dearborn, was awarded the most prestigious grant from the NSF. The grant was awarded for Wang's proposal called, "Timing-Aware Thermal Management in High Performance Embedded Systems."
The proposal addresses the problems and solutions in microprocessors.
"This program emphasizes the importance of NSF laces on the early development of academic careers dedicated to stimulating the discovery process in which the excitement of research is enhanced by inspired teaching and enthusiastic learning," according to a statement from the NSF.
news@cm-life.com
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