2008 Woodie Awards
Advertising guru Quakenbush visits campus as PR candidate
By: Justin Berndt
Issue date: 3/21/08 Section: News
One vice president of marketing and public relations candidate visited campus Thursday while another took his name out of the running.
Patrick Crowley, who was scheduled for an interview today, canceled his campus visit after accepting a position at another university, said Kathy Wilbur, vice president of government relations and public affairs.
"We phone interviewed (with) him and he seemed very interested, although we sensed he was looking elsewhere," she said. "Another job was offered to him and he took it."
Although Crowley no longer will come to campus, candidate Robert Quakenbush visited CMU on Thursday.
He most recently worked as vice president for marketing and communications services for the Family and Children's Center in Mishawaka, Ind.
His last university job was at Saint Xavier University in Chicago, where, according to his résumé, he increased admission by 46 percent.
Quakenbush talked to his audience in the Bovee University Center's Lake Huron Room about an ad campaign he used at SXU. When the school was placed on the U.S. News and World Report list for Top Midwestern Universities as well as Top Value, Quakenbush had an idea.
"We created an entire ad campaign with the word 'top'," he said. "The school's mascot was a cougar so we had top cat. We had top hat and eventually it led to top value. It was a very inexpensive ad campaign, but it was very successful."
Quakenbush said his ability to handle a crisis qualifies him for the position. Having previously worked for the Archdiocese of Chicago, Quakenbush said handling the Roman Catholic priest sex scandals will help him with whatever may occur at CMU.
"I've been involved with quite a lot of crisis communications," he said. "Some of them I've forgotten and hopefully the people have forgotten about them too, because that's what you want crisis to be - done and over with."
Quakenbush also discussed how he would handle athletic public relations, specifically the university's use of the Chippewa nickname, should conflict arise again.
Jerome senior Ashley Price attended the event and said Quakenbush made a good impression at his forum, however, she felt he should have been more prepared.
"I thought it was informal and informative. I think he presented himself in the right way," Price said. "He seemed to know what he was doing, but he didn't know as much about CMU as he should. When I'm going to interview for a job, I'm going to research the heck out of a place. That's the only bad thing I thought about him."
news@cm-life.com
Patrick Crowley, who was scheduled for an interview today, canceled his campus visit after accepting a position at another university, said Kathy Wilbur, vice president of government relations and public affairs.
"We phone interviewed (with) him and he seemed very interested, although we sensed he was looking elsewhere," she said. "Another job was offered to him and he took it."
Although Crowley no longer will come to campus, candidate Robert Quakenbush visited CMU on Thursday.
He most recently worked as vice president for marketing and communications services for the Family and Children's Center in Mishawaka, Ind.
His last university job was at Saint Xavier University in Chicago, where, according to his résumé, he increased admission by 46 percent.
Quakenbush talked to his audience in the Bovee University Center's Lake Huron Room about an ad campaign he used at SXU. When the school was placed on the U.S. News and World Report list for Top Midwestern Universities as well as Top Value, Quakenbush had an idea.
"We created an entire ad campaign with the word 'top'," he said. "The school's mascot was a cougar so we had top cat. We had top hat and eventually it led to top value. It was a very inexpensive ad campaign, but it was very successful."
Quakenbush said his ability to handle a crisis qualifies him for the position. Having previously worked for the Archdiocese of Chicago, Quakenbush said handling the Roman Catholic priest sex scandals will help him with whatever may occur at CMU.
"I've been involved with quite a lot of crisis communications," he said. "Some of them I've forgotten and hopefully the people have forgotten about them too, because that's what you want crisis to be - done and over with."
Quakenbush also discussed how he would handle athletic public relations, specifically the university's use of the Chippewa nickname, should conflict arise again.
Jerome senior Ashley Price attended the event and said Quakenbush made a good impression at his forum, however, she felt he should have been more prepared.
"I thought it was informal and informative. I think he presented himself in the right way," Price said. "He seemed to know what he was doing, but he didn't know as much about CMU as he should. When I'm going to interview for a job, I'm going to research the heck out of a place. That's the only bad thing I thought about him."
news@cm-life.com
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