Making a name in beer brewing


Wyandotte senior pursues craft beer dreams with entrepreneurship degree


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Equipment that Wyandotte senior Andrew Mayros uses to make his homemade beer set in his home on Main Street March 25, in Mount Pleasant.

Andrew Mayros wants to open a bar when he graduates, so it made sense to him to start crafting his own product to kickstart his dream.

Recently accepting an internship with Mountain Town Station Brewing, the Wyandotte senior is pursuing a bachelors degree in entrepreneurship. He plans to open a brewing company of his own within the next three years.

According to the Brewers Association, craft brewing contributes over $133 million to Michigan's economy. Grand Rapids was voted "Beer City USA" in 2012.

Mayros sat down with Central Michigan Life to talk about his experience with the industry of craft brewing as a hobby and career.  

How long have you been brewing? What sparked your interest in it?

MAYROS: I've been brewing for a year. I've always wanted to own my own bar, something my mom and stepdad were (skeptical) about. My stepdad thought it would be better for me to brew. He bought me my first kit and we made beer together. I realized it was something I had fun doing and it gave me a sense of (pride) in my product.

How long did it take you to learn the process of brewing?

I made my first batch of beer with a kit, but I am still learning and will always be learning. Every batch has something crazy that happens. I have to fix it and recover from it. It's a constant learning process.

What inspires the flavors of beer?

You can make beer out of anything. All you need to have is fermentable sugars so the yeast can eat the sugar to make alcohol. I've thought of a million things, but it's all about trial and error. For example, I wanted to mix a cactus pear with honey only to realize after brewing, the flavors aren't compatible.

Does your entrepreneurship major correlate with your passion for brewing?

When I first came to college, I knew I wanted to be an entrepreneur and own something, but I didn't know what. When I (began brewing) college became easier. Almost every question I ask in class, and every project I do is brewing and customer related. I want to know how I can put my beer on the market and take it to the next level with my beer.

How do you plan to market your beer in a way that will stand out?

Things sell when they are unique and rare. With craft beer, you have room to be more creative. For example, if I wanted to make a seasonal beer I could replace regular bottle tops with a cork to make it stand out. It's cool because then the brewer becomes an artist. It's often about the chemistry of taste and proper branding. My brewery will be set apart from others because I want each beer to tell a story. I wanted (one of my beers) to taste like everything I have in the morning before I got to class; I added coffee grinds and vanilla extract.

What is the difference between macrobrewing products and microbrewing?

The difference is how many barrels they brew per year and their target consumers. Macrobrewed beers are made in mass quantities and don't look to find different flavors. They aim to make the same product for the the same person every time the beer is brewed, unlike a craft brewery where every bottle is different. Microbreweries operate at a much smaller level, creating diversity within each batch. The first beer can be different from the hundredth beer.

How has craft brewing helped local bars?

Because the beer is specific to each brew pub, it creates a rarity and quality that people are looking for. For example, Oberon is only distributed in a certain area bringing consumers and (economic growth) to that specific area. People make brew tours around Michigan.

What are your plans for the future?

I want to open a tap room and also distribute locally and build my brand into something that people are familiar with. I don't know where it is going to take me (geographically). Wherever I am within the next three years is where the ground floor will be. Michigan is a great place to open a microbrewery because we are one of the few states that has (proper self-distribution laws). 

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