BOLITHO: Rebecca Black's "Friday" an unintentional pop music parody
In case you haven't heard the news yet, it's Friday.
And as we have learned from 13-year-old Rebecca Black's "Friday" music video, it's the day that comes before Saturday and Sunday.
I literally laughed out loud throughout every second of this pop-trocity, and struggled to decide afterward whether the video was a well-thought out joke or completely legitimate. And to my astonishment, it turns out it's the latter.
Black's video is a product of Ark Music Factory, a Los Angeles company that basically takes pop-sensation wannabes and attempts to transform them into the next Justin Bieber.
The thing is, the song is so good because it's so incredibly bad. Black's pronunciation of Friday as "FRY-e-day," the nonsensical lyrics and the cheesy green screen are the reason the video has generated about 13 million views in just a week's time.
Those viewing the dreadful video are immediately loaded with questions by the time all 3 minutes and 48 seconds of it have passed.
Why is Black singing about waiting for a bus when in fact she is being picked up by her friends? Why are underage kids driving around with each other in a convertible? Why is a middle-aged guy, who appears out of nowhere, rapping about cruising past buses? (But hey, at least he's old enough to drive.)
Most importantly, how could someone throw together such a mess and actually consider it of acceptable musical quality?
The folks at Ark Music Factory may not have intended it, but the video is a genius parody of modern-day pop music — from the the terrible lyrics to the appearance of a featured hip-hop artist.
I actually feel quite bad for Black. There are other videos — and victims — that have been brought on to the Web by the same company, but none have generated the views or the humiliation she has likely faced the past week. Black might even be a decent singer, but the excessive auto-tuning covers up any chance of her showing off her actual voice.
In the meantime, I now know where to go when I'm in a bad mood and need a good laugh. So thanks, Rebecca.
