Football program worth $53.93 million, most in conference


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Monica Bradburn | File Photo Head Coach Bonamego sways to CMU's alma mater before the football game on Oct. 17 in Kelly/Shorts Stadium.

According to Andrew Beaton’s Sunday Wall Street Journal article “How Much Is Your Favorite College Football Team Worth,” CMU Football is the third most valuable program in Michigan, behind Michigan State ($246.56 million) and Michigan ($811.30 million).

The story valued Central Michigan’s football program to be worth $53.93 million, making it the most valuable in the Mid-American Conference and 70th-most valuable in Division I.

Ohio State topped the list with a value of $946.6 million. 

The annual study was conducted by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus. 

The study analyzes each program’s revenues, expenses and made cash-flow adjustments, risk assessments and growth projections to calculate what each NCAA football team would be worth on the open market.


What the MAC is Worth

70. Central Michigan - $53.93 million

90. Ohio - $17.63 million

96. Northern Illinois - $14.66 million

97. Buffalo - $14.65 million

99. Akron - $13.17 million

100. Western Michigan - $13.01 million

102. Toledo - $12.61 million

105. Ball State - $11.71 million

107. Bowling Green - $11.28 million

108. Miami (OH) - $11.23 million 

110. Kent State -  $9.7 million

112. Eastern Michigan - $8.57 million 

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Central Michigan Life Editor in Chief (Summer 2016)

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