Deeper meaning behind WMU's 'Row the Boat' slogan
Western Michigan football made the phrase "Row the Boat" more than a catchy slogan.
To them, it's a way of life.
Row the Boat is a three part mantra meaning never give up. It originated during a time in 2011 when WMU head coach P.J. Fleck lost one of his children to a heart condition.
"Oars" are the first part of the metaphor, which represent the energy a person brings to those around them. That includes positively affecting their spiritual life, academics and career. Choosing to have the oar in the water shows a person is moving forward in their life, and having it out of the water means staying in place.
The second piece of the mantra is the boat, exemplifying sacrifices a person is willing to make to achieve their goals.
Finally, the compass signifies the direction of the group, set by the leader.
Rowing the boat conveys that the team is working together trying to achieve a common goal.
