Central Michigan Life is Central Michigan University’s award-winning, student-run campus media company. For the first 90 years of its existence, it functioned solely as a newspaper. Since then, CM Life has evolved into an expansive media company with exceptional print and digital product lines. It now produces four special publications and offers services in social media management. CM Life is nationally recognized for its excellence in business and advertising, as well as journalism. It has been named the College Media Company of the Year in 2014, 2015 and 2016 by College Media Business & Advertising Managers (CMBAM) for its excellence in business and advertising. Additionally, it has received the Associated Collegiate Press Pacemaker Award -- a prestigious honor for student journalism -- back to back for the past three years, as well as the Michigan Press Association College Newspaper of the Year.
Within CM Life are six departments contributing to the success of everyday operations. These departments include: Editorial, Advertising, Central Michigan Life Agency (CMLA), Street Squad, Social Cafe and Public Relations. They work closely together to provide the Mount Pleasant community with high-quality news coverage and media services.
Editorial is responsible for writing the paper’s content and covers subjects pertaining to the university, student life, metro, sports, and opinion and lifestyle pieces.
Advertising is a team is made up of account strategists who meet with clients to review and sell CM Life services spanning from print to social media advertising.
CMLA is a creative agency within CM Life in which designers and copywriters work to provide clients with creative content and branding that satisfy their individual business needs.
Public Relations is made up of a team of executives who handle internal and external relations. This includes developing the employee monthly newsletter and writing for CM Life’s special publications and providing native advertising content and press release services for local businesses.
Street Squad is the event-marketing services team. They work to plan events for local businesses as well as promote CM Life and its clients by distributing fliers, samples and newspapers around campus.
Social Café is a social media and design firm that provides online management services to CM Life’s clients
The paper is published and distributed twice a week (Monday and Thursday) during the spring and fall semesters and has a circulation of 7,000. CM Life is distributed at various newsstands in CMU’s academic buildings and residence halls, as well as dozens of businesses within the Mount Pleasant community.
CM Life helps prepare students for successful media careers and prides itself on a wide alumni network. CM Life’s employees go on to work with some of the top media organizations, corporations and agencies in the nation. CM Life alumni can stay connected through:
Alumni Facebook: https://www.facebook.com/groups/cmlifers/
To stay updated with campus and community events, follow CM Life on social media.
We will above all else strive to present balanced, accurate coverage of events affecting the CMU community.
We will seek to better the skills of every student who walks through our doors with an open mind and a willingness to learn.
We will attempt to maintain a positive office environment because we believe this leads to a better product and, more importantly, better people.
We will remain at the forefront of the technological advances in our field in order to present our readers with a collegiate paper of the highest quality.
We will, in all our dealings with the public, remember that we represent CM Life, those who have come before us and those yet to come.