Central Michigan University Bookstore sells new clothing line; designers also worked on Victoria's Secret PINK
Krista Huff has all the gear she needs to be a sharp dressed Chippewa fan — about $300-$400 worth of it.
The Belleville freshman is one of many students who have gone on a shopping spree on campus. The Central Michigan University Bookstore is offering clothing from Jones & Mitchell Sportswear for the first time in four years.
Pam Bowron, sales and marketing director at Jones & Mitchell, said the company also works on the PINK line offered at Victoria Secret.
Stack said the PINK itself does not have a contract with CMU.
“Our designers work very closely with the PINK designers when it comes to graphics, so that influence on our designers from them probably comes through a little bit on clothing,” Bowron said. “We’re a fashion basic. Not too trendy, but just right for what styles are currently going on.”
Huff said she likes the style offered by the clothing line.
“They have every type of clothing you could want from more laid back styles to more fitted clothes,” Huff said. “I shopped there probably two to three times a week within the first month of school.”
Bookstore Assistant Director Deb Stack said she went for the Jones & Mitchell look because it offer clothing that has a lot of different “foils and bling,” which students seem to be gravitating toward this year.
While Huff feels the clothing is fairly priced, Stack said the line is a little more expensive.
“Their items are a little bit pricier, but you’re paying for the added feature,” Stack said.
Bowron said as long as the clothing sells well the relationship with Jones & Mitchell will most likely continue.
While Stack said it is too early in the year to tell how the clothing will do, the line usually sells very well at college bookstores, Bowron said.
Huff’s only request was for even more selections in the line.
“There are a lot of clothes and options, but I wish there were dresses and skirts because I love wearing dresses,” Huff said. “Leggings that are CMU based would also be good.”
Senior reporter Randi Shaffer contributed to this article.
