Comic book store to celebrate reopening with sales, giveaways

The storefront of the Hall of Heroes comic book shop on Sept. 12, 2018.

Mount Pleasant's premier comic book shop will christen its new location at 201-1/2 E. Broadway St. with a grand reopening Sept. 15.

The event will commemorate the official reopening of Hall of Heroes, the only shop of its kind in Mount Pleasant. Since first opening in 2005, the store has moved locations three times. The newest move places the shop in the storefront that formerly housed the Crème de la Crème cupcake shop, directly across from Broadway Theatre.

During the store's regular Saturday hours of 11 a.m. to 5 p.m., all single-issue comics will be 30 percent off and all graphic novels and trade paperbacks will be 13 percent off. The goal of the grand reopening is to get the shop's name out to the community and let returning customers know it's still here, said store owner Michael Shuler.

Hall of Heroes moved to its new location on July 6, leaving behind its previous storefront across from Insomnia Cookies on South Mission Street. After just months at the new store, Shuler said business was improved due to the downtown location. 

"The new location has been really well received overall," Shuler said. "A lot of people have been coming in just to check it out. It's kinda funny – people who don't even normally read comics will come in just to introduce themselves and welcome me to the neighborhood."

In addition to the sales, visitors to the store can enter to win free comics for a year or a sketchbook of artwork from veteran DC Comics artist Neal Adams, compiled by local artist Howard Feltman.

The grand opening will also coincide with "Batman Day" – held annually Sept. 15 to celebrate the character's first appearance in 1939 – so the store will have free Batman masks and comic books to give away, Shuler said.