President Davies announces new advancement vice president


Heidi Tracy will serve as the new vice president for advancement starting Oct. 1.

Heidi L. Tracy has been selected as the new Central Michigan University vice president for advancement.

On Tuesday, Sept. 10, President Bob Davies announced that Tracy has been hired and will start on Oct. 1.

"Ms. Tracy brings to CMU an impressive and consistent record of creating and leading highly successful university development campaigns in addition to philanthropic fundraising," Davies said. "I look forward to partnering with her as we pursue bold ideas that will help fund our vision for relevance and excellence."

The vice president of advancement manages the alumni relations functions and university's development.

Tracy is replacing Bob Martin, who retired on June 30 after helping raise $103 million for CMU at the Fire Up for Excellence campaign. Michael Alford, CMU Zyzelewski Family associate vice president and director of athletics, has been serving as interim.

In addition to a bachelor's degree in journalism from Ohio University, Tracy has also completed Harvard University's Institute for Educational Management.

She worked at Texas Woman's University 2015-2018 as a consultant for advancement strategy, vice president for university advancement and executive director of the TWU Foundation. Tracy is also an independent advancement consultant and provides guidance and support to organizations.

"It is an honor and privilege to join an institution that is innovative and responsive to the needs of our society," Tracy said. "I look forward to working closely with Dr. Davies and the entire CMU community to shape an advancement program that will allow Central Michigan to flourish for generations to come."