Starbucks to open in January, Java City managers not worried about competition
Managers at Java City are not worried about losing business despite a Starbucks coffee shop set to open in January in the Bovee University Center.
“I don’t think we’re too worried,” said Dan Bogosian, Java City manager and Grosse Pointe graduate student. “The loyal customers will stay loyal.”
With the changes comings soon, some students said they will still choose Java City when Starbucks opens because of its location in Charles V. Park Library.
“I still think I would go to Java City because I always go there and it’s just closer,” said Grand Rapids sophomore Courtney Heeren.
Shelby Township junior Jason Allen agreed and said he would choose Java Ctiy because it is conveniently located in the library.
Another deciding factor for students is price.
“If one is cheaper than the other, I might have to go there," said Allendale sophomore Jacob Berdyck.
Students may also consider nutrition to determine what shop they will chose.
Java City’s most popular drink, the caramel macchiato, contains 315 calories and 45 carbohydrates in the 12-ounce size. It is less healthy than Starbucks' version of the same drink, which contains 180 calories and 25 carbohydrates.
However, Starbucks' most popular drink is the caffè mocha, which contains 260 calories, and 41 carbohydrates.
Java City allows FLEX dollars and Starbucks plans to do the same and while a staff has not yet been hired for Starbucks, the hiring process will be through Campus Dining’s current system.
